In the last three years, the digital marketing industry has evolved at an intense rate. In 2014, Mobile exceeded PC internet usage. Since 2015, predictive analytics, wearable tech and content marketing have been on the rise. People are consuming digital content on a daily basis which allows marketers to reach a larger audience in a shorter time period. Due to the constant state of revolution, digital marketing professionals must continuously find ways to keep up with this change. They must keep an eye out for emerging trends and developments within Search Engine Algorithms. Digital marketing industry The Digital School of Marketing (DSM) is South Africa’s preferred provider of accredited digital marketing education. Our educational institution is unique due to all of our marketing courses being accredited by (MICT SETA) the Media, Information and Communication Technologies Sector Education and Training Authority. In addition to this, we are a member of the IAB South Africa.

The first thing you need to do when developing your digital marketing plan is to carry out an internal and external analysis (SWOT analysis) of the company. A useful framework for this is the SWOT analysis that allows you to look at the strengths, weaknesses, opportunities, and threats for your company and the market at large. 6. Social media marketing will continue to evolve. The other key difference between digital marketing and PR lies in the channels that each uses to achieve its objectives. As the name itself suggests, digital marketing entirely revolves around the online sphere. It is an utterly online-based process, and all of its focus revolves around social media, SEO, content marketing, paid social, web, and creative development.

It’s crucial that you identify the correct target audience. The success of your digital marketing strategy hinges on putting your marketing assets in front of people who are interested. What Are the Benefits of Digital Marketing Platforms to Businesses? Digital advertising is more like the activity in the whole digital marketing process. The main purpose of digital advertising is to promote, distribute, and publish content or anything via ads to increase brand exposure and traffic.

Harnessing digital marketing to transform business effectiveness. We help clients drive higher sales productivity and other performance gains through digital marketing. This shift involves mastering multichannel to generate distinctive and practical insights from digital sources as a starting point for clients to develop new contact strategies, streamline planning and execution processes, and upgrade internal capabilities. MarketingConsulting The term Digital Marketing was first used in the 1990s. The digital age took off with the coming of the internet and the development of the Web 1.0 platform. The Web 1.0 platform allowed users to find the information they wanted but did not allow them to share this information over the web. Up until then, marketers worldwide were still unsure of the digital platform. They were not sure if their strategies would work since the internet had not yet seen widespread deployment.