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When you create a digital marketing strategy that lets you focus on your target audience, you can connect with them on a more personal level. You may be wondering, ”Why is this so important?” Because the best way you can create strong customer relationships is by providing your customers with a personalized experience. With the help of a custom digital marketing strategy, you can achieve this personal connection.  Outsourced Digital Marketing I had a \"Eureka!\" moment in the months after 9/11, when I realized a growing business need: a clearinghouse where corporations and nonprofits would find the building blocks for strong, win-win partnerships. I founded the Cause Marketing Forum (now Engage for Good) in 2002 and it has become the world’s leading resource on building mutually-beneficial business/nonprofit alliances. Since that time, our events, online offerings and membership program have helped thousands of executives gain the practical knowledge they need to succeed, make valuable connections, and honor outstanding accomplishments in this expanding field.

I’m a digital media executive recognized for building engaging content experiences that delight and inspire audiences. As Chief Product Officer of Forbes, I lead a team of world-class product managers, designers, e-commerce leaders, and other experts focused on building the products that shape the Forbes brand across the web, mobile, social, and emerging platforms. 7. Email Marketing SEO remains another driving force in digital marketing. To gain website visitors, employ SEO best practices by consistently researching related keywords and phrases, producing valuable and relevant content, and ensuring you’re ranking highly on search engines.

Digital marketing (also known as online marketing) is an umbrella term for all of the various promotional efforts that take place on the internet or through other digital means. Campaigns typically involve a variety of channels, including: The Future of Digital Marketing Digital Marketing Strategy by Pierre-Yann Dolbec is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.