In Inbound Marketing
Inbound Marketing is the ‘buzz’ word currently in the world of marketing. It is the practice of bringing warm, qualified leads into your sales funnel rather than reaching outward as was the case in the past. Traditional “outbound marketing” was largely focused on outbound methods such as cold calls, print ads, attending tradeshows, etc.
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In Social Media
Whether it’s Facebook, Twitter, Linkedin, setting up a Blog or a Youtube channel, social media marketing is not just a passing trend but a very real way of interacting with your customers. VRUM can get your social media campaigns going! We urge you to take full advantage of Social Media, the internet’s biggest emerging marketing platform. We’ll get you started on any or all of your presence on Facebook, Youtube, Twitter, Linkedin, Google +, etc.,
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In Design
At VRUM we specialize in graphic design for use in digital applications such as websites, email marketing and social media but we also do a lot of traditional print work as well such as brochures, direct mail and corporate collateral. Creative, professional and effective graphic design is crucial to the growth and success of your business.
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In Presentations
Nothing is more engaging than a well thought out, creative presentation to back up your sales pitch or speaker. VRUM is experienced at the art of creating a ‘beautiful’ presentation whether it’s using Powerpoint or Prezi.
In Websites
Your company website is more than a portal for information; your website has the potential to be your most valuable marketing tool. Your web presence can help you tell your ‘story’, share your mission and vision, present case studies, display testimonials, offer downloads and generate valuable leads while creating brand awareness and that’s just for starters!
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Animated graphics add a whole new dimension to your advertising or marketing efforts. Imagine being able to illustrate how your technical apparatus works or animating your banner to be able to show more information in a small space. The possibilities are only limited by the extent of our imagination and our imagination knows no bounds.
In Photography/Video
Photography
VRUM can arrange and art direct professional photo shoots for your projects. Customized images is an important feature of your marketing communications. Don’t get stuck using stock images. At VRUM we’ve coordinated photoshoots for many of our clients with great success.
Video
Do you need a video for your website? Would you like to entertain or educate via Youtube? Youtube is an exciting opportunity to post a mini commercial about your company and your services. It can also be a way to educate your audience and can create a way to build a list of subscribers which you could convert into customers. VRUM will work with you in creating a script, hiring the right talent and producing your video.
In Branding
Logo Development
Your logo is your company’s first opportunity to share your brand identity in the marketplace. A well crafted logo can effectively convey professionalism and in time could evoke a positive emotional response. Your logo can reflect the feel of your company, whether that means reliability, excitement, forward thinking, youth-orientation or playfulness. Designing a logo is a key part of the overall branding process of a business. If a logo no longer reflects your company’s image, consider working with VRUM to redesign or update your logo.
In Collateral
The production of sales collateral is an important aspect in the deployment of any effective marketing communications plan. Sales Collateral is the collection of media that Marketing can provide to your sales force to support the sales of your product or service while communicating your Brand to your prospects and customers. These sales aids are intended to make the sales effort easier and more effective. VRUM will ensure that we enhance your brand by way of your sales collateral.
In Copywriting
A picture can say a thousand words but a thousand words can say a whole lot of nothing unless crafted carefully and consistently while strengthening your brand. Effective copywriting as part of content creation is essential to your Inbound Marketing strategies whether it’s email newsletters or white papers. Keep your target market engaged, informed and even entertained and convert those leads into customers. Copywriting is crucial to all marketing materials. At VRUM, we are experienced at copywriting and will ensure that all your materials convey your message effectively.