Internet (Inbound) Marketing

Inbound Marketing is the ‘buzz’ word currently in the world of marketing.  It is the practice of bringing warm, qualified leads into your sales funnel rather than reaching outward as was the case in the past. Traditional “outbound marketing” was largely focused on outbound methods such as cold calls, print ads, attending tradeshows, etc.

The idea behind these techniques was to get in front of cold leads and warm them up to the point where they would try your product or service. This form of marketing no longer fits into the current marketing landscape as the world evolves technologically.

Traditional methods have always been challenging to the marketer and their clients as they could often be inefficient and expensive, resulting in a waste time getting in touch with tons of people who may or may not have interest in their offerings.  Whereas ‘Inbound Marketing’ is fast becoming much more efficient and affordable as a way to acquire new leads.  Inbound Marketing includes search engine optimization, content creation, email marketing, blogging and  interacting on social media.

Inbound methods pre-qualify the leads that discover your company, so you can be sure that your message is greeting those that are genuinely interested in your products or services rather than random outbound contacts. Inbound Marketing brings these warm leads into you, saving you time and money while delivering measurable results!

Aruna Adhya of VRUM will work with you in creating your inbound marketing strategy to integrate your SEO efforts,  social media, email marketing and content creation so that your online presence will bring people into your sales processing order; slowly convert those ‘engaged’ leads once they “land” on your website.

One of the most popular methods to accomplish this goal is by keeping an updated blog. A blog can provide many benefits for your organization, and almost all of them will contribute to your Inbound Marketing strategy. By creating credible content, you’ll rise in organic search results, create linkable content, and educate your audience. All of these outcomes will help you bring in warm leads that have been pre-qualified through search engines like Google.

In addition to blogging, we can help you create great content to create that will bring interested visitors. Activities such as white papers for download and developing microsites will all attract leads that are interested in your offerings and are eager to engage in a conversation with you about your organization.

Be warned that Inbound Marketing will require a long term commitment.  By being persistent, you’ll continually bring in new leads and grow in authority, however, it won’t happen overnight. While Inbound Marketing will save you money, it does take commitment and patience. You won’t be the top Google result for desired terms immediately;  it might take 6 months to a year to fully see the impact of your efforts but they will have been worth waiting for.

Let VRUM help you take advantage of Inbound Marketing strategies in growing your business! Speak to our consultant today!