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On 09, Jan 2012 | No Comments | In Branding | By admin
Branding
Logo Development
Your logo is your company’s first opportunity to share your brand identity in the marketplace. A well crafted logo can effectively convey professionalism and in time could evoke a positive emotional response. Your logo can reflect the feel of your company, whether that means reliability, excitement, forward thinking, youth-orientation or playfulness. Designing a logo is a key part of the overall branding process of a business. If a logo no longer reflects your company’s image, consider working with Aruna Adhya of VRUM Marketing to redesign or update your logo.
Benefits of an effective Logo created by VRUM:
First Impressions
Your company’s logo is one of the first things that a customer notices about your business whether they are receiving a marketing mailing, visiting your website or approaching a physical location. A professional logo encourages a customer to do business with a new company. Your logo can also make a good impression on potential partners, other businesses and colleagues that you are networking with. For small businesses, a good logo can make you look bigger than you actually are. VRUM can help small to medium sized businesses compete in a wider arena by creating a brand identity as professional as those used by larger companies.
Recognition
A well-designed and well-established logo should be identifiable without any other prompts. Effective logos are often simple and bold. They provide brand recognition from a distance. When a customer thinks about your business, they should conjure up a mental image of your logo. It can help a customer locate your business among a crowd of signage, or pick out your company at events like conferences or fundraisers. With years of experience in creating logos for companies in various industries, VRUM will ensure that your logo is recognizable and unique.
Differentiation
A logo is an opportunity to set your business apart from your competition. A logo can be especially effective for a company with a common name or a name that can be confused with another company. Investing resources in a professional logo design shows customers that you care about the image you are projecting. It can help set you apart in a crowded field of competing businesses with no logos or unmemorable logos. At VRUM our design process for your company’s logo takes into account the logos of your competition to avoid similarities.
Advertising
A logo provides cohesiveness across a variety of advertising mediums. Place your logo on all advertising, marketing materials, email communications, websites, business cards, letterhead, brochures, uniforms and signs. This helps to build up the correlation between your company and your logo in the minds of customers. At VRUM we are specialists in incorporating your logo into all your communication collateral in conveying a consistent image.
Our design process includes:
Development:
After a consultation, we develop 2-3 propective logo designs and present them to you.
Review:
With feedback from you, we choose one logo and make any necessary revisions.
Submit for Approval:
We submit the revised logo to you for review and approval.
Delivery:
Once you are satisfied with your logo, we delivered it to you in several electronic formats.
We look forward to helping you develop and design or re-design your exciting new logo!
Click here to request a quote for your ‘brand new’ brand!
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