CASE STUDY CLIENT: IMTEX MEMBRANES CORP, Mississauga, ON
Imtex Membranes Corp. is an exciting new start-up in the clean-tech industry.  Imtex has developed the first ever successful membrane technology that could potentially replace the existing cryogenic distillation method in use for over 60 years by the petrochemical industry.  There are huge benefits for the both the industry and the environment if and when the industry adopts this new technology and shifts to using Imtex’s membrane technology.  It’s an exciting time for Imtex as they enter the marketplace so they looked to Aruna Adhya of VRUM Marketing to help them with some collateral for their first public interface opportunity at an industry event in San Diego, November, 2011.

MISSION:
Equip Imtex with exciting materials for booth space and stunning collateral to share at their first ever opportunity to meet with a public audience.

DELIVERABLES:
4 Panel Glossy Brochure
1 Retractable Banner for Booth space
1 Prezi Presentation
1 PDF Ad

RESULTS:
Aruna Adhya of VRUM Marketing worked closely with Imtex Membranes’ team in understanding their product and their industry in developing content for their brochure and in creating the animation of their technology.  She also coordinated the photography for use in all their marketing materials.  With only a few short weeks to execute the projects and very strict deadlines,  Aruna designed, printed and delivered an exciting, glossy 4-panel brochure for distribution at the event and a stunning 33”x78” banner for use at the booth.  In addition, she created a presentation (using Prezi) to be played on the display monitor that included a flash animation which we created to show exactly how Imtex’s membrane technology works.  The flash animation she created can also be used as a stand-alone tool for use at other meetings and presentations.