5 Reasons to Hire a Single Point of Contact for All Your Marketing Needs

In a business world where we are inundated with choices, it’s very important to make the correct ones right from the beginning or there are sure to be unpleasant consequences. Say for instance you are a growing business. In the beginning, you got your neighbour’s son to create you a logo. Then your business partner’s cousin created your website. Your local printing company printed off some forms and letterhead for you. You hired a local graphic designer to create you some flyers. This is not all that unusual for a small growing business true enough but at some point, as your business grows, you’ll want to start playing hard ball. You’ll want to go after the larger clients but when you look closely at what you are bringing in to your meetings, you realize that you really need to take it up a few notches.

So what do you do?

You clearly need to find a marketing company that’s also a creative agency that can take care of all your needs. So why only one marketing company as opposed to a bunch of different ones?

Here’s why:

1) Consistency in your Branding – You are ensured that working with one company, they are fully aware of the brand that they’ve helped you create. They have access to all the branding conventions set and work within those parameters for all your marketing communication, messaging and creative needs.

2) Saves Time and Money – With one single point of contact, there is less time wasted transferring files from one company to another, for which you are often billed.

3) Strong Relationship – When you work with one single point of contact, you build a solid relationship with that person and company. They understand your business needs and work with you, helping you to make the right decisions in your marketing efforts.

4) Interconnectedness – Implementing a google adwords campaign? Creating a landing page to accommodate your new promotion is no big deal when dealing with one single point of contact. When you need a new graphic for your landing page, you don’t need to seek out a designer, your one point of contact will take care of it all for you including posting the promotion on your social media pages for instance.

5) Marketing Expertise – With a single point of contact, you will always be notificed of new ways of marketing your business. Staying abreast of technology is essential to the success of growing businesses and your single point of contact will ensure that you are never far behind of advancements.

So as your business grows, do yourself a favour. Do your research and hire a ‘single point of contact’ for all your ,marketing needs. You’ll be glad you did in the long run.