Hire professional models whenever you can…it’ll save you time and money in the long run.

Why hire professional models for your photo shoot when Joe and Larry are more than willing to pose in uniform in front of the camera?  Read on to find out why.
Professional models know what they’re doing.

• They know how to move in front of the camera.
• They know how to smile without looking like they’re trying to smile.
• They are often actors too so when they are interacting with others, they do it naturally.
• They need little direction making the shot look natural.
• They save time and money by getting the shots in far less time than amateurs.
• They can be exactly the height, weight and look that you want when representing your product users or services.
• They bring attention to your products or services in a way that amateurs can’t.
• They help make your marketing collateral stand out against your competition’s.
• You can combine stock photos and your model photos more effortlessly since stock photos almost always use professional models.
• You may encourage competition and rivalry choosing one employee over the other which may be a detriment to team morale.

Often clients want to save money or feel that Joe and Larry will fit the bill when creating their collateral.  Joe and Larry may not be working for the company next year.  Joe and Larry may not make the marketing materials stand out and help to sell the products or services effectively or professionally and may in fact have the opposite effect.

When you hire a marketing company like VRUM, you can trust us to create the most professional collateral possible.  We strongly encourage our clients to use professional models when art-directing a shoot.  We know what works and what doesn’t.  Trust VRUM to put you ahead of your competition through your collateral and messaging…after all we know what we’re doing.